Our print publication is a tabloid and we have set ad sizes, ex. 1/4 page, 1/2 page, etc. We offer multiple run discounts of 3-time (5%), 6-time (10%), and 12-time (20%), requiring ads to be of the same size. Our logic is that we don't want to give 20% off a big ad, say a full page, if they only run it once and the rest of the ads are much smaller. We take a big hit but not the recurring dollars the multiple run discount is based on.

An ad agency is calling into question this policy, saying it shouldn't matter the size. I told them I would ask industry colleagues how they do it.

What are your thoughts?

Mayumi Elegado, Publisher | Editor-in-Chief

Moonshine Inc., Truckee, California, (530) 587-3607, x3

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We don’t let ad agencies dictate our policies. We hold to our rates. They are paid to get us to cut our rates so they can make more money and they will argue any and everything they can. We tell them it isn’t negotiable and that our staff makes less money than they do. 

Terri House, Editor/Publisher

Pagosa Springs Sun, 457 Lewis St., PO Box 9, Pagosa Springs, Colorado 81147, 970-264-2100 ext. 30, www.pagosasun.com

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Their term “value added” simply means “free.” It’s just $$ out of your pocket into theirs. We don’t do free until they do.

Scott Buffington, co-publisher

Main Street Newspaper, Jefferson, Georgia, 706-621-5685

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Oh man, do I dig in my heels with agencies. We don't even offer an agency discount, to much consternation.

But what about multiple run discounts? Anybody do these? Does size matter? 

Mayumi Elegado, Publisher | Editor-in-Chief

Moonshine Inc., Truckee, California, (530) 587-3607, x3

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We offer multiple run discounts to local businesses only and not to agencies representing local businesses. 

I agree with your idea that the ad needs to be the same size. 

Terri House, Editor/Publisher

Pagosa Springs Sun, 457 Lewis St., PO Box 9, Pagosa Springs, Colorado 81147, 970-264-2100 ext. 30, www.pagosasun.com

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When I was publisher, we gave a discount for the same ad running multiple times. Same copy, no changes. We did sometimes allow them to change the expiration date of the coupon or sale.

Elliott Freireich, former publisher

Litchfield Park, Arizona

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