TownNews released a new feature that makes it easy for site visitors to make direct monetary contributions in support of their local media outlets. The results have been encouraging . . . In just a few short days, nearly 150 sites have signed up, with 56 already live and accepting meaningful contributions from grateful visitors.
The program launches as news organizations nationwide struggle to keep revenue flowing in the wake of the coronavirus pandemic. Newspapers are facing steep advertising losses both in-paper (ROP) and preprint inserts. Broadcasters are seeing declines in spot advertising, especially from local small businesses.
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